Social Media Management

I run the Instagram, TikTok, and Facebook accounts for a well-known hairdresser based in NYC who owns a top-tier salon and a hair product line. The Instagram has over 20k followers, and the TikTok has passed 1 million. I handle everything from scheduling and posting content to engaging with followers and managing marketing promotions. I also shoot and design product photos that showcase the line’s features, which are used across platforms like the website, Instagram, Amazon, and TikTok Shop.

For product photography, I shoot with a Canon DSLR and mostly use natural light to get a soft, clean feel. I keep the styling simple neutral tones, structured shapes, and unique lighting to make the products stand out without feeling overdone. After the shoot I cull and color-grade in Lightroom, then bring everything into Photoshop to fine-tune each image. From there, I’ll take the final visuals into Canva or Illustrator to add text, typography, or layout elements depending on where the content’s going. For example, for Instagram and Facebook.