Branding & Visual Identity

I worked with Nunzio Saviano Salon, a renowned luxury hair salon in New York City, to design the packaging for their exclusive line of hair care products. The project included 13 custom product bottles, each tailored to reflect the salon’s elevated aesthetic and premium quality.

I focused on creating a clean, modern, and elegant look that fits the salon’s style but also stands out on the shelf. From choosing fonts and colors to designing the labels and bottle layouts, I made sure every detail felt thoughtful, polished, and cohesive.

The final packaging really captures the brand’s balance of sophistication and simplicity, combining high-end design with clear, functional packaging.

This logo was created as a conceptual branding exercise for a fictional luxury resort called La Perla Resort. The goal of the project was to design a distinctive, elegant logo that represents a high-end, exclusive experience. The brand's colors, purple, brown, creme and green, were chosen to evoke a sense of lushness, serenity, and nature, fitting for a luxury resort destination. 

The logo includes a pearl with a palm tree leaning on the side of it and a purple wave beneath. The pearl representing "La Perla", the palm tree represents vacation and the wave represents water.

I designed a custom mug for Bees Pastry Cafe, a cozy café in El Paso, Texas. The concept was inspired by New York, the owner’s hometown, blending urban charm with the café’s warm aesthetic. I incorporated design elements that reflect the city’s iconic energy while maintaining a cohesive brand identity for the café. This project allowed me to merge storytelling with functional design, creating a piece that resonates with both the owner’s roots and the café’s atmosphere.