Branding & Visual Identity

I worked with Nunzio Saviano Salon, a renowned luxury hair salon in New York City, to design the packaging for their exclusive line of hair care products. The project included 14 custom product bottles, each tailored to reflect the salon’s elevated aesthetic and premium quality.

My focus was on creating a clean, modern, and elegant visual system that aligned with the salon's identity while also standing out on the shelf. From selecting typefaces and color palettes to designing label layouts and bottle compositions, the goal was to ensure every detail felt cohesive, luxurious, and intentional.

The final packaging reflects the brand’s commitment to sophistication and simplicity balancing high-end design with functional clarity.

This logo was created as a conceptual branding exercise for a fictional luxury resort called La Perla Resort. The goal of the project was to design a distinctive, elegant logo that represents a high-end, exclusive experience. The brand's colors, purple, brown, creme and green, were chosen to evoke a sense of lushness, serenity, and nature, fitting for a luxury resort destination. 

The logo includes a pearl with a palm tree leaning on the side of it and a purple wave beneath. The pearl representing "La Perla", the palm tree represents vacation and the wave represents water.

I designed a custom mug for Bees Pastry Cafe, a cozy café in El Paso, Texas. The concept was inspired by New York, the owner’s hometown, blending urban charm with the café’s warm aesthetic. I incorporated design elements that reflect the city’s iconic energy while maintaining a cohesive brand identity for the café. This project allowed me to merge storytelling with functional design, creating a piece that resonates with both the owner’s roots and the café’s atmosphere.