Branding

I designed a custom mug for Bees Pastry Cafe, a cozy café in El Paso, Texas. The concept was inspired by New York, the owner’s hometown, blending urban charm with the café’s warm aesthetic. I incorporated design elements that reflect the city’s iconic energy while maintaining a cohesive brand identity for the café. This project allowed me to merge storytelling with functional design, creating a piece that resonates with both the owner’s roots and the café’s atmosphere.

This logo was created as a conceptual branding exercise for a fictional luxury resort called La Perla Resort. The goal of the project was to design a distinctive, elegant logo that represents a high-end, exclusive experience. The brand's colors, purple, brown, creme and green, were chosen to evoke a sense of lushness, serenity, and nature, fitting for a luxury resort destination. 

The logo includes a pearl with a palm tree leaning on the side of it and a purple wave beneath. The pearl representing "La Perla", the palm tree represents vacation and the wave represents water.